Cybergrass Bluegrass Music News: Billboard and Vocus Launch Major Entertainment and Music Promotion Service

PRWeb wrote: on Dec. 16, 2006:
New York, NY, Lanham, MD /Billboard Publicity Wire/ - Billboard, the premier source of music, video and digital entertainment news, charts, reviews and analysis, and Vocus, Inc. (NASDAQ: VOCS), a global leader in web-based software for public relations and online visibility and the provider of the PRWeb press release newswire, today launched Billboard Publicity Wire, a major entertainment and music promotion press release service. The service can be accessed from the Biz Tools menu on Billboard.com and the Resources menu on Billboard.biz.

"Billboard Publicity Wire fills a void that has existed in the entertainment industry for a highly effective yet affordable way to gain immediate exposure," said John Kilcullen, President and Publisher of Billboard Information Group. "From the largest record, film, and consumer product companies to the newest emerging artists, Billboard Publicity Wire provides publicity and online visibility for all."

Billboard Publicity Wire uses Vocus' specialized team of PRWeb editors and proprietary SEO tools to help ensure that press releases receive maximum exposure. It also uses various techniques to direct press release readers to one's web site and to increase the site's search engine rank. After a release has been distributed, the sender can view a variety of graphical reports that show how many times it was opened, downloaded and printed; which search engines and search terms were used to find it; and a geographic breakdown of readers.

"At a price that everyone can afford, Billboard Publicity Wire guarantees widespread distribution that reaches all types of traditional and social media," said Matthew Siegal, Vice President of Business Development of Vocus, Inc. "It leverages Billboard's influence and industry expertise and the proven effectiveness of Vocus' PRWeb direct-to-consumer SEO platform."

Press releases are indexed by major search engines and published on myriad news and entertainment sites including Yahoo News, eMediaWire and PRWeb. They are also syndicated through more than 20,000 Billboard Publicity Wire and PRWeb RSS feeds that get re-published on thousands of web sites that collectively reach millions of consumers and journalists daily. The service also produces and distributes podcasts that can be attached to press releases with photos and electronic media kits.

In addition to guaranteeing widespread distribution of press releases, Billboard Publicity Wire is a source of web site content and story leads for media outlets and journalists. At no charge, webmasters and online editors can subscribe to an array of targeted, royalty-free RSS feeds and re-publish headline links to press releases and any associated photos, podcasts and electronic media kits.

Billboard Publicity Wire offers three levels of service ranging from $80 to $200 per release. The $200 option includes production and distribution of a three-minute podcast. Payment is by credit card and there are no membership fees, setup charges or hidden costs.

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