Nashville, Tenn. (June 26, 2013) iDitty is proud to announce Nu-Blu as their first totally digital client with their new album Ten. “The idea behind iDitty is to offer the touring musician a physical product they can sell at shows, said Dan Huff, CEO of iDitty. “With CD sales continuing to decline, and the number of music downloads continuing to increase, the market requires a product that meets the needs of the musician and the music consumer."
“There is no other product on the market that works the way iDitty does,” continued Dan. “My wife Kim deserves credit for the idea to make our product easy to use with a smartphone and tablet and suggested using an app that would support both iPhone and Android operating systems. iDitty allows the musician and record labels to control the content of their card. Its design offers their fans more for their money by way of adding video and pictures that are not generally available on a CD. iDitty is ideal for the musician signed to a label or the independent musician. iDitty offers more content and costs much less to produce than a CD.”
"It's really exciting to be the first band to use this new technology. The iDitty card allows us to still offer our fans a memento of the show, and capture the sales on the merchandise, all while using a digital format. The coolest part is that they allow us to go back and add videos and extras to the card at no extra cost to our fans! It's the perfect bridge to the digital word,” said Nu-Blu.
Not only is Nu-Blu celebrating their 10th anniversary with the new album Ten on Rural Rhythm Records, but they are now on The Ten Tour performing across the country. With their heavy tour schedule and exposure to music buyers, they are a perfect fit for iDitty.
“When Dan Huff and I first started to discuss approaching record labels, I immediately thought of Rural Rhythm Records. I’ve known Sam Passamano and his son Sammy 3 for several years. I know they are visionaries and forward thinkers. They understand the music business is changing and in order to stay on top you have to adapt. Dan has been working with Daniel Routh of Nu-Blu to get their project ready for their fans. I consider it an honor to have Nu-Blu as our first totally digital client,” said Keith Roberts, Executive VP Marketing iDitty.
Music fans can get more information on Nu-Blu at Nu-Blu.com, and follow them on Twitter (@nu-blu, #thetentour, #followlola) and like them on Facebook.