Bluegrass Bus Museum

 

You are here

Cybergrass Updates Education Series for Artist and Band Promotion

Printer-friendly versionPrinter-friendly version

Cybergrass LearningIn the next few days, Cybergrass will be republishing our Cybergrass Education Series of Articles. There has been a lot of recent interest in "doing better and being better" which has resulted in many surveys being run, articles published by various organizations and the upcoming IBMA "World of Bluegrass" mentor sessions and more. Cybergrass ran the first of these Cybergrass Education Series articles between 1994-1996. A couple of the articles had updates in 1997 and 2004 and now there has been enough interest to bring the articles back with a fresh and more current perspective as it relates to the growth of digital media and the Internet. The earlier versions of these articles dealt with older technologies such as printed materials, film cameras and the like. I have now updated the articles to be more in line with today's newer technologies. While they were originally intended for bluegrass music artists and bands, they received a wide audience from others and some were republished for general music audiences.

The series addressed the do-it-yourself low cost bluegrass music issues surrounding promotion of the artist or band. The premise being that outstanding results could be achieved by the novice if adequate information of the basics were shared with those not in the business. There are for articles from the original series:

Over the years, I have seen the good, bad and ugly in artist promotion. I've seen excellent results from do-it-yourself artists and I've seen absolute junk from the professionals in the industry. The series isn't as much a guide of how to do it correctly as it is a guide of what not to do.

There are always exceptions to what the series presents so, the articles are not an absolute. They are, rather, a way to generate awareness before you take the time to put a package together so that you don't have to deal with the mistakes later on. The basics are simple, straight forward and mostly common sense. There is absolutely no reason why an artist can't "home cook" their promotional material if, they are on a small budget.

These articles deal with only the very basic elements. They are not meant to be a substitute for professional press agents, managers and promotional services however, they do fill the gap of nothing at all until you get to the point where you can afford the professional services. These aids may just help make the transition a bit easier and faster too. They also give you an idea what to expect when you go shopping for a professional promotions agent.

The articles start Saturday and will run for four consecutive days in the order above. We hope you can benefit from them. These aren't really courses but rather information articles to create awareness and help you better prepare for your next promotions.

Theme by Danetsoft and Danang Probo Sayekti inspired by Maksimer